The Massey Brand Experience

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BRAND GUIDELINES 2020

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INTRODUCTION

The Massey Brand Experience

The ‘Massey Brand Experience’ is what people see, hear and feel every time they engage with any part of Massey, in any way.

Every interaction should be consistently and seamlessly Massey.

These guidelines are here help support you in delivering the Massey experience.

Not sure of something?

We are here to help support you.

[email protected]

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INTRODUCTION

The Massey Story

Massey University has provided world-class education for more than 100 years.

Today we offer a multitude of on-campus and online study programmes to students in New Zealand and around the world, and are proud to be internationally recognised for the calibre of our education and our leadership in pure and applied research, which we undertake in partnership with industries and the communities we serve.

In everything we do, we aspire to provide students with exceptional, personalised learning and deliver innovative teaching and research that grow humanity’s knowledge and understanding, improve people’s lives, solve national and global problems, and enrich our world both cultural and artistically. Our goal: to produce curious, world- ready, entrepreneurial graduates who create jobs for others and help to make the world a better place.

Massey University is committed to the principles of Te Tiriti o Waitangi, to whänau, hapü and iwi wellbeing and success, and to advancing and integrating te reo Mäori and Mäori knowledge in our teaching and research practice.

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THE BRAND

Brand Values

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THE BRAND

Brand Voice

To write empowering content it is important we are aware of our voice and our tone.

Remember we are people talking to people. Our voice doesn’t change much from day to day, but our tone changes all the time.

VOICE

Our voice is usually informal - friendly but polite. Every word we say informs and encourages. We see every person’s potential.

We have 4 pillars to our brand voice:

1. APPROACHABLE We’re an everyday Kiwi,

knowledgeable in a way that is accessible. We are clever and real-world.

2. CARING Think of us as a friend. We care about our students and partners and want to support them in their successes. We’re here to help and empower our students, staff and communities.

3. INSPIRING We want to motivate and inspire. We speak with the confidence of

a leader. We are courageous with a can-do attitude.

4. CREATIVE Boundaries are made to be pushed. We are game-changers and innovators. We’re keen to help our students, staff and communities look at things differently.

TONE

Massey’s tone is usually conversational and aspirational.

It’s important to be clear but friendly. When you’re writing, consider the reader’s state of mind. Are they excited to have enrolled at Massey? Are they confused and seeking our help? Are they a fellow expert in your field of research?

Once you have an idea of their emotional state, you can adjust your tone accordingly.

When writing and creating content for Massey, or briefing in any collateral or copy ask yourself these questions:

Q. What’s the difference between voice and tone?

A. Think of it this way, you have the same voice all the time, but your tone changes. You might use one tone when you’re talking to a student, and a different tone when you’re in a meeting with SLT.

Q. How do I write for my audience?

A. Think about who the audience is.

Imagine Massey was a person sitting across from them. Play the conversation out in your head - then write it down.

Q. Does this sound like me or Massey?

A. Who are you writing as? If it’s from you, then it should sound like you. If its from Massey, then it should sound like Massey’s brand.

Q. Has my agency or copywriter seen these guidelines?

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When selecting imagery, writing briefs, designing content, copy-writing or presenting, ask yourself these questions:

Q. How does this content make me feel?

A. Of Contemporary Aotearoa, World-Ready, Confident, Competent, Authentic.

Q. If Massey was a person what would they look or sound like?

A. Your lifelong learning partner.

Q. What does ‘diversity’ mean?

A. Massey is inclusive. Wherever you came from, wherever you are now and wherever you want to go, Massey can help you get there.

Q. Who is my audience?

A. A more end-user facing audience such as students or partners. OR

A more corporate audience such as staff, media, institutes, or stakeholders.

Q. Has my supplier seen these guidelines?

A. Yes! If not, send them now.

Brand Look and Feel

All content including photography, videos, and collateral should reflect what it’s like to learn, work or explore at Massey. They should support our brand essence of ‘infinite possibilities’

and embody our personality: creative, caring, collaborative, courageous, and curious.

MOOD

Bright, attainable, engaging, collaborative, inspiring and authentic.

PRINCIPLES:

• Authentic Content should feel real, not staged.

Record real opportunities, capture the moment rather than orchestrating scenarios. Enable talent to speak in their own words as well as any words you have crafted for them. Use direct quotes.

• Diversity Celebrate our diverse nature in age, gender, ethnicity and appearance where possible and authentically. Showcase both students and staff with a range of areas of expertise.

• People Our people and their Massey Experience is the best representation of our brand in action.

Feature real people where possible and tell real stories. People should come across natural and welcoming. Capture genuine expressions, interactions, passion and energy.

• Vibrant Make the most of natural colours in imagery. Use white space to give life to your content. Embed the Massey brand subliminally by using Massey Blue & Gold colours primarily.

Consider this when writing copy as well.

• Contemporary Consider angles, composition and depth in your content. Try to use elements to give a sense of motion or progression. Use a variety of content to tell a range of stories to a range of audiences. Consider human emotion and content that gives a sense of empowerment.

Incorporate our campuses and green spaces with native plants where possible. Use modern

‘Kiwi’ language.

THE BRAND

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LOGO

Primary Logo

Our logo is the most important visual statement of our brand. It is our public ‘face’, with a distinctive shape and colours that combine to give us a recognisable presence in the marketplace.

The logo consists of two elements:

THE CREST A refined version of the Massey University Arms.

THE NAME ‘Massey University Te Kunenga ki Pürehuroa’.

The crest must always be used with the name – it is never used in isolation.

The physical relationship between the elements should never change and the logo must never be altered or redrawn in any way.

TE KUNENGA KI PÜREHUROA

Te Kunenga ki Pürehuroa is the Mäori name for Massey;

it emphasises the pursuit of learning is an endless journey.

Literally, it means “from inception to infinity”.

All logo usage must be approved by Massey Central Marketing.

[email protected]

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LOGO

Primary Logo Colour Variations

Where possible use the secondary colour logo that has the Crest in colour to maximise the recognisability of the Massey brand.

Try to limit use of the Massey single colour logos where there are no other Massey identifiers e.g. brand colours.

FULL COLOUR LOGO

Wherever possible please use Massey’s primary logo in full colour.

FULL COLOUR REVERSED LOGO

This full colour reversed logo can be used with a range of colour backgrounds.

GREYSCALE LOGO

These secondary colour logos can be used with a range of grey backgrounds.

RESTRICTED USE

WHITE REVERSED LOGO Use of this logo must be approved

by Massey Central Marketing.

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LOGO

Exclusion Zones

Over Imagery

Ensure the logo is legible when placed over any imagery. If required select a reverse or secondary logo colour to complement the imagery. The logo should not be placed over busy imagery where is competes or impacts legibility. The Crest should be in colour wherever possible.

Exclusion Zone

All formats of our logo have an ‘exclusion zone’. This is a space the must remain clear around the logo. This allows the logo to be clearly seen, giving it maximum impact. Other logos, graphics, photographs, text or illustrations, should not encroach on this clear space.

The dotted lines show the minimum clear space required. This measure is derived from using a square that is 2 x the height of the ‘M’ in the word ‘Massey’.

Minimum Size

To ensure visibility on all applications, the minimum recommended size for the logo is 45mm wide.

A good way to consider if the minimum size is being respected is if you are able to read the ‘Te Kunenga ki Pürehuroa’. If it’s not legible increase the size.

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LOGO

Secondary Restricted Logos

WEB LOGO

To be limited to use on the Massey Website.

To request an exception please contact Central Marketing.

TIRITI LOGO

Primarily for internal use where Massey’s Mäori Designs are not used elsewhere i.e. email signatures. This logo should not be used as part of a combined logo and should be used with prior approval from Central Marketing.

STACKED LOGO Restricted to

ceremonial use or use by Central Marketing.

TE REO LOGO

Restricted to use where the primary audience is predominantly Te Reo speaking and with prior approval from the Office of the DVC Mäori and Central Marketing.

RESTRICTED USE

Use of these logos must be approved by Massey Central Marketing.

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COLLEGE OF SCIENCES

LOGO

College / School Logos

Criteria

Colleges and Schools are eligible for this format of logo. Programmes however cannot have a logo created.

Rules TEXT

All text should be in the Massey Blue.

College / School font is Univers 55 Roman (or Univers Macron if macrons needed).

All Colleges and Schools should be gifted a Mäori name from the Office of the DVC Mäori. The font for this name is Bembo Bold.

THE SEPARATOR LINE

The line in-between the Massey logo and the words is 50% black and 0.5 pt.

EXCLUSION ZONE

The ‘exclusion zone’ between the Massey logo and College / School name, and the ‘separator line’

is an ‘M-space’. The M-space is defined as the measurement of the width of the ‘M’ from the word

‘Massey’ as indicated by the magenta dotted lines on the College of Sciences logo above.

COLLEGE OF CREATIVE ARTS

COLLEGE OF HEALTH

COLLEGE OF HUMANITIES AND SOCIAL SCIENCES

MASSEY

BUSINESS

SCHOOL

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LOGO

Sub-brand Logos

Criteria

This logo format has the same guidelines as the College / School logos.

Requests for Sub- Brand logos should be made to the Central Marketing Team. You can request the Sub- brand Request Form by emailing masseymarketing@

massey.ac.nz. These logos should be designed by Design Studio.

These logos are corporate in nature and for use to represent a group or organisation with a pre-defined criteria set around it (i.e. a facility such as the Herbarium) or an entity owned by the university.

Rules

As per the College / School logos on page 12.

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LOGO

Community Logos

Criteria

This logo format is more informal in nature and for use to represent a group of people where a sense of community or culture is the core driver.

Requests for Community logos should be made to the Central Marketing Team [email protected]. These logos should be designed by Design Studio.

Rules

Where possible the logo should follow a

‘Group Name’@Massey structure. The ‘@

Massey’ should be in Massey Blue and the font Bembo Bold.

The ‘Group Name’ can use a mixture of the Massey Blue and Gold, the font Museo Sans Rounded and may include one icon or symbol to assist in representing the group.

Separator line & Exclusion zone information as per the College / School logos on page 12.

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Representation

The most effective way to represent our brand is by visualising our brand essence ‘Te Kunenga ki Pürehuroa’ which means ‘from inception to infinity’.

Our brand elements are an articulation of the Massey Experience and story.

They have been custom designed to represent the essence of who we are and what we are trying to achieve.

BRAND ELEMENTS

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The Massey köwhaiwhai pattern is designed with some of the pattern missing, representing the ongoing journey and growth of the whakapapa that is Massey.

The pöhoro design promotes speed and agility and relates to the development of Massey globally.

Small elements of scattered koru relate to the many different cultures and walks of life involved in the Massey whänau.

Köwhaiwhai Design

BRAND ELEMENTS

Traditionally Köwhaiwhai designs represents whakapapa or ancestry that take their origin from the rafters of a meeting house.

They are also representations of the whenua or landscape.

Our köwhaiwhai design is presented here in a range of colours form the Massey primary colour palette, blue, gold and white

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Kōwhaiwhai design - traditionally representing whakapapa or ancestry that take their origin from the rafters of a meeting house. This kōwhaiwhai pattern is designed with some of the pattern missing, representing the ongoing journey and growth of the whakapapa that is Massey. The pūhoro design promotes speed and agility and relates to the development of Massey globally. Small elements of scattered koru relate to the many different cultures and walks of life involved in the Massey whānau.

Köwhaiwhai Design

BRAND ELEMENTS

Our köwhaiwhai design is presented here in a range of colours form the Massey primary colour palette, blue, gold and white

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Köwhaiwhai Usage

BRAND ELEMENTS

Can be repeated to form long patterns

Can be broken into smaller sections as indicated here

Presented here within the Massey colour palette of blue, gold and white

Use outside these guidelines needs to be requested via [email protected] and the Mäori Office

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Massey University Brand Guide 2020 20

Köwhaiwhai Usage with Primary Logo

BRAND ELEMENTS

massey.ac.nz

TITLE

Sub Title

Additional text here

Ulparum id quam faccull estrumque ni volupitibus quia doluptio. Ut que acepuditibus eum, sinctotae.

Cid est, nissi ipicae. Uptas et vidions entibeat.

Additional text here

Ulparum id quam faccull estrumque ni volupitibus quia doluptio. Ut que acepuditibus eum, sinctotae.

Cid est, nissi ipicae. Uptas et vidions entibeat.

TITLE

Sub Title

A gradient fade applied to our köwhaiwhai design and coupled with primary logo, these examples are most often used on document covers (see page 40 onward for more examples)

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Köwhaiwhai Usage with Text

BRAND ELEMENTS

0800 MASSEY | massey.ac.nz

✘ Example of Incorrect Usage

Do not use text over our köwhaiwhai design specially where the text competes with the design, as in this example

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Our primary fonts are a significant part of our brand and must be respected. As professional fonts, the Univers family and Heroic family are to be used in all advertising and marketing collateral. Heroic is to be used predominately for headings or semester campaign collateral only. Always ensure you use macrons accordingly regardless of font selected.

If in doubt, please contact Massey Central Marketing.

AaBbCcDdEe FfGgHhIiJjKk LlMmNnOoPp QqRrSsTtUu VvWwXxYyZz

UNIVERS LT STD 57 CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

UNIVERS LT STD 67 CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

HEROIC CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

UNIVERS MÄORI CONDENSED OR

UNIVERS CONDENSED MACRON UNIVERS MÄORI CONDENSED BOLD OR UNIVERS CONDENSED BOLD MACRON

Ää Ëë Ïï Öö Üü Ää Ëë Ïï Öö Üü FONTS

Primary Fonts

AaBbCcDdEe FfGgHhIiJjKk LlMmNnOoPp QqRrSsTtUu VvWwXxYyZz

HEROIC CONDENSED MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

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AaBbCcDdEe FfGgHhIiJjKk LlMmNnOoPp QqRrSsTtUu VvWwXxYyZz

ARIAL REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ARIAL BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

FONTS

Common Font Alternative

Our common font is an alternative font to be used where the primary fonts are unavailable.

Due to the requirements of licensing in professional fonts, any collateral created for Massey wide use or public use should be created using the common font to ensure all users have the correct font.

If you are ever unsure about the most appropriate font to use revert to the common font or contact the Massey Marketing Team for support at [email protected]

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COLOUR PALETTE

Primary Colours

Primary colours

Our primary colour palette is made up of Massey Blue and Massey Gold plus black and white.

Massey Blue should be the colour predominantly used with Massey Gold and feature colours.

Black and white can all be used for text as required.

Restricted colours

There is also a gradient colour that has been made up of the Massey Blue and Massey Light blue (see digital colours next page).

This gradient is most commonly used in digital contexts and promotional / exhibition stand designs - it should only be used on large scale items that require depth and variation of colour or in digital spaces where gradient styling is now a common design tool.

It should only be used under the direction of the Massey Marketing Team [email protected] MASSEY BLUE

PANTONE: 288c

CMYK: 100C / 67M / 0Y / 23K

HEX: #004B8D

RGB: 0R / 75G / 141B

MASSEY GOLD PANTONE: 130c

CMYK: 3C / 38M / 100Y / 0K

HEX: #E4A024

RGB: 228R / 160G / 36B

BLACK

PANTONE: BLACK

CMYK: 0C / 0M / 0Y / 100K

HEX: #4C4C4C

RGB: 76R / 76G / 76B

WHITE

PANTONE: WHITE

CMYK: 0C / 0M / 0Y / 0K

HEX: #FFFFFF

RGB: 255R / 255G / 255B

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COLOUR PALETTE

Secondary Colours (Print)

Print Secondary Colours

These secondary colours can be used in conjunction with the primary colours.

The secondary colours should never be used in a way that is more predominant that our primary brand colours.

They are to be used as an accent colour only.

Tints

If necessary to opacity or tint of these colours may be amended. Tints of 20%, 50%, 80% are recommended.

Discontinued / Revised Colours

Existing physical collateral using these colours may be continued to use until the 1 July 2020. At this time they will need to be update and replaced.

These colours should not be used in new collateral from 1 March 2020.

Exceptions to this may be considered if a request is submitted to the Massey Central Marketing Team [email protected]

VOLCANO

PANTONE: 484c

CMYK: 8C / 94M / 99Y / 34K

HEX: #

RGB: 152R / 50G / 34B

KUKUPANTONE: 5753c

CMYK: 42C / 16M / 80Y / 62K

HEX: #

RGB: 91R / 99G / 52B TUIPANTONE: 717c

CMYK: 0C / 70M / 100Y / 0K

HEX: #

RGB: 217R / 94G / 0B

KAMAKA

PANTONE: WARM GREY 9c CMYK: 23C / 32M / 34Y / 53K

HEX: #

RGB: 130R / 120G / 111B PONGA

PANTONE: 383c

CMYK: 35C / 0M / 100Y / 20K

HEX: #

RGB: 162R / 173G / 0B

RANGIPO

PANTONE: 4525c

CMYK: 9C / 12M / 46Y / 19K

HEX: #

RGB: 198R / 188G / 137B TASMAN

PANTONE: 5405c

CMYK: 68C / 35M / 17Y / 49K

HEX: #

RGB: 68R / 105G / 125B

RUAPEHU

PANTONE: 7543c

CMYK: 23C / 9M / 8Y / 21K

HEX: #

RGB: 164R / 192G / 181B MASSEY LIGHT BLUE

PANTONE: 106-6c

CMYK: 72C / 38M / 0Y / 0K

HEX: #0090E9

RGB: 48R / 143G / 229B

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PHOTOGRAPHY

Style

All photography should reflect the brand look and feel. It should showcase what it’s like to learn, work or explore at Massey. Each image should support our brand essence of ‘infinite possibilities’

and embody our personality: creative, caring, collaborative, courageous, and curious.

PRINCIPLES:

• AUTHENTIC Images should feel real, not staged. Seek real opportunities to capture the moment and the movements rather than orchestrated scenarios.

• DIVERSITY Celebrate our diverse nature in age, gender, ethnicity and appearance. Showcase both students and staff with a range of areas of expertise.

• PEOPLE Feature real people where possible. They should look natural and welcoming. Shadow the subject as they go about their day, capturing genuine facial expressions and interactions. Try to capture subjects looking off camera and in motion, their passion and action create energy.

• VIBRANT Make the most of natural colours and lighting, seek opportunities for Massey Blue & Gold colours to feature subliminally (i.e. wall colours, wardrobe). Try to limit how many bright colours are featured. Capture the vibrancy in people’s expressions.

• NATURAL Use as much natural light as possible. In dark environments where artificial light is necessary, try to mimic natural light by bouncing light indirectly.

Grading should be minimal but used to create contrast, vibrancy and some warmth.

• CONTEMPORARY Capture a range of angles and compositions. Seek a variety of close-, mid- and wide-angle shots. Give depth and distance to create a boundless feel. Mix up your depth of field to highlight emotions. Look up at subjects to elevate and empower them. Incorporate our campuses and green spaces with native plants where possible in the shoot.

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PHOTOGRAPHY

Mäori@Massey style

For images to hold meaning and relevance to a Mäori audience, images should contain elements of Mäori culture and symbolism. The following elements should be taken possible in the imagery with regards to their symbolic and cultural importance to Mäori.

CULTURAL AFFIRMATION

To provide relevance to Mäori cultural artefacts, symbols or Mäori people must be evident in imagery.

MEANING IN IMAGERY

Images where possible must reflect the cultural meaning of the number three. The symbolic/

cultural meaning of the number three (3) which links back to when the legend Tane-nui-a- rangi climbed to the heavens and brought back the three baskets of knowledge kete Tuauri, kete Tuaatea and kete Aronui.

The connection to nature should be conveyed in a subtle way in imagery. Mäori established deep relationships with the

water, personifying its natural features to create a history in which the people, the land, and water are interwoven. In the Mäori world view, land gives birth to all things, including humankind, and provides the physical and spiritual basis for life. Water, however, sustains life and provides sustenance for the physical well-being of the people.

Our images will appeal to the collectivistic nature of Mäori and convey the concepts of whänau. Whänau traditionally is whakapapabased, meaning they descend from a shared ancestor or tupuna OR kaupapa based whänau which means those who share a common bond through their studies. Our images will

kaupapa whänau, whichever is relevant to the message and audience. However, when it comes to campus imagery we would look at kaupapa whänau to convey a genuine portrayal of whänau in this context.

OBJECTS

Mäori communicate through the use of artifacts, and/or objects – objects influence their self- perceptions, and help express their identities especially when using imagery in marketing material. The use of art forms or cultural icons should be prevalent when deciding to convey a message to a Mäori audience. The koru, the tiki, poi, piupiu (cultural performing

dress), the hoe-tahi (cultural oar) If in doubt, please contact Massey Central Marketing.

SACRED

The head is sacred is Maori culture.

There should not be items hiding or cutting into heads.

Following Tikanga protocols there should not be people sitting on tables, passing food over people's heads or people sitting on pillows - as equal to sitting on the head.

Do not have a person who has passed away in the same photo as someone who is living.

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PHOTOGRAPHY

Pasifika@Massey style

Pasifika is the term used to describe Pacific Island migrants to New Zealand from Samoa, Tonga, the Cook Islands, Niue, Tokelau, Tuvalu, and other smaller Pacific nations. For images to hold

meaning and relevance to a Pasifika audience images should contain elements of Pacific culture and symbolism.

The following elements should be taken into account and incorporated in the imagery with regards to their symbolic importance to the Pasifika culture where possible.

CULTURAL AFFIRMATION

Cultural Affirmation To provide

relevance to Pasifika cultural artefacts, symbols and/or Pasifika individuals must be evident in imagery.

MEANING IN IMAGERY

Images will aim to capture the wider context of a situation. - Pasifika, although made up of different ethnicities, are high context cultures.

Therefore, to connect and communicate on a more fundamental cultural level, meaning must be conveyed through the

Imagery will appeal to the collective.

Pasifika are collectivistic societies, group goals are emphasised over individual goals. Messaging through imagery must resonate with the collective (family/community/church, etc). For example, images must not convey individual success but rather shared success.

Authenticity in imagery is crucial.

Images must be authentic and avoid staged and stereotyped elements.

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When creating anything for the Massey brand, be it imagery or collateral think of it in the ‘Looks’, ‘Feels’, ‘Says’, ‘Does’:

Q. What does it LOOK like?

A. It looks creative, curious, caring, collaborative, can-do and courageous.

Q. How does it FEEL?

A. It looks authentic, world-ready, confident, competent and of contemporary Aotearoa.

Q. What does is SAY?

A. I am a leader. I’m making a difference to me. I’m committed to making a better world. I’m entrepreneurial.

Q. How DOES it say it?

A. In an approachable, caring, inspiring and creative way.

What does it look like?

Caring and collaborative.

How does it feel?

Authentic and of contemporary Aotearoa.

What does is say?

I’m making a difference to me.

What does it look like?

Curious and can-do.

How does it feel?

World-ready and of contemporary Aotearoa.

What does is say?

I’m committed to making a better world.

PHOTOGRAPHY

Brand Values and Photography Usage

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PHOTOGRAPHY

End-User Examples

Feature real people where possible and capture their natural passion, energy and facial expressions. Get a range of shots: close-ups to wide-angles, landscape and portrait. This gives you flexibility. It is likely images will be used in a

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PHOTOGRAPHY

When capturing academics or profiling students for the purposes of media or more corporate communications use a more direct formal style. Capture the subjects natural passion, energy and facial expressions. Take both portrait and landscape orientations. Use the rule of thirds i.e. person off to either the left or right hand side of the frame. Try to use the depth of field to blur the background making the focus of the image the subject. Where possible use natural lighting and take photos outside. Try to showcase a Massey Campus in the background.

Corporate Examples

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PHOTOGRAPHY

Social Casual and Social Media

When taking images that are ‘social casual’ capture casual and/or lively facial expressions. Images should be candid, or taken at natural moments.

People should be in focus with the main subject of any story being the primary focus of the image. Phone images can be used when high resolution. Leave clear space around the outside of the subjects to add social media stickers or crop during editing.

Considerations

Image styles for social media changes depending on target audiences and the social media platform used.

Each channel has different format specifications. Optimal image sizes can change regularly. It is best to consult with the Social Media Communications Manager if you have queries about image needs or have some upcoming content in mind.

Twitter and LinkedIn

Corporate, end-user, or campus image styles are best used on Twitter and LinkedIn. These channels show our corporate news, and inspiring stories of our staff, alumni, graduates, research. They should be more formal and from professional photoshoots.

Facebook and Instagram

End-user examples and ‘social casual’ images are best used for Facebook and Instagram. These channels are designed to tell our student stories, and in doing so can be a energetic and fun insight into University life while still maintaining a high quality brand standard.

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PHOTOGRAPHY

Campus Examples

Capture a range of angles and compositions. Shoot the buildings from below to elevate them and create a sense of importance. Where appropriate capture people moving about the campus to create a sense of every-day life. People in shot will also make the campus feel more welcoming and familiar. Make the most of natural light, take photo’s primarily during the day with sunlight to create a positive mood.

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Graphics

Use the exiting graphic styles and elements for any start and end titles, captions and names. Contact the Digital Content Team for new template requests.

Music

The music should complement the Massey Experience. Our music selects tend to be more contemporary with a subtle electronic style. Is should be upbeat but not too fast and positive in feel. Make sure that the music is matched well to the video content and is not too loud compared to voice overs.

Length

Consider where the video will be used. Most videos should be limited to 90secs. If the video is being used for social media, limit this to no more than 30secs. For advertising the content should be no more than 15secs but check the channel requirements.

Accessibility

Ensure that any video content you create is accessible. This means that the video should have captioning completed so this can be applied by and used in social media and on the website.

All videography should reflect the brand look and feel, showcasing what it’s like to learn, work or explore at Massey. The message of each video should support our brand essence of ‘infinite possibilities’ and embody our personality: creative, caring, collaborative, courageous, and curious.

PRINCIPLES:

• AUTHENTIC Video should feel real, not staged.

Record real opportunities and moments rather than orchestrated scenarios. Allow talent to speak in their own words in addition to any scripted message. Try to position people in environments in which they are already comfortable and vary this if you have multiple people.

• DIVERSITY Celebrate our diverse nature in age, gender, ethnicity and appearance. Showcase both students and staff with a range of areas of expertise.

• PEOPLE Feature real people where possible. They should look natural and welcoming. Shadow the subject as they go about their day, capturing genuine facial expressions and interactions. It is important to capture this ‘b-roll’ footage as well as them talking to the camera. Try to capture subjects looking slightly off camera and in motion, their passion and action create energy.

• VIBRANT Make the most of natural colours, seek opportunities for Massey Blue & Gold colours to feature subliminally (i.e. wall colours, wardrobe).

Try to avoid bright colours and stripes.

• NATURAL Use as much natural light as possible. In dark environments where artificial light is necessary, try to mimic natural light by bouncing light indirectly.

Grading should be minimal but used to create contrast, vibrancy and some warmth.

• CONTEMPORARY Capture a range of angles and compositions. Seek a variety of close-, mid- and wide-angle shots. Editing should cut together a mix of talking to camera with cutaways and ‘b-roll’ footage to give the content depth and context. Mix up your depth of field to highlight emotions and key statements. Look up at subjects to elevate and empower them creating a boundless feel.

VIDEOGRAPHY

Style

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VIDEOGRAPHY

Videography Brand Elements

Rules

The animation consists of the Massey logo appearing, sliding left to reveal the college logo (or similar), the logo sliding behind the line, and the line revealing the call to action and url.

All logo styles should not change during the creation of the animations.

Custom versions should be created by the Digital Content Team.

Fonts and styles

Call to action should be 2-3 words, in all capitals and typeface Univers Mäori Condensed or Univers Condensed Macron

The URL should be lowercase and should exclude the ‘www.’

Typeface should be Univers Mäori CondensedBold or Univers Condensed Bold Macron

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PHOTO AND VIDEO

Specifications

Download the talent release form:

assetbank.massey.ac.nz/asset-bank/

action/viewAsset?id=16278&index=

0&total=376&view=viewSearchItem Looking for existing images?

Search the media asset bank. Login to access and download our imagery:

assetbank.massey.ac.nz

Upload your images to the media asset bank:

Please upload your imagery into the with the talent release documents for our records.

Preferred Suppliers:

If you are planning a photo shoot, try to use one of Massey’s preferred suppliers. Contact Central Marketing for information.

LIMITATIONS:

• Ensure students aren’t wearing anything that they shouldn’t be in terms of health and safety for the industry they are representing. (e.g. Nurses shouldn’t be wearing jewellery).

• Keep clothing simple. Avoid busy patterns and over bright or fluorescent colours.

• Avoid clothing with corporate or other university logos, and branded packaging (food or beverage containers).

SPECIFICATIONS:

• Where possible, always take high resolution images at 300dpi.

• Contact the Digital Content Team for specifications for use on the Massey website.

• Always keep un-edited, un-cropped versions of images on file.

• Take images in landscape and portrait format.

• All subjects must give consent by signing a talent release form.

• All images should be uploaded into the Asset Bank.

CULTURAL SENSITIVITY:

• Where possible capture a part of a person face if photographing from behind.

• The head is Tapu (sacred), avoid cropping parts of the face or head.

• If featuring Mäori carvings, artwork or a marae acquire permission from the owner of the work.

Discuss with the Office of the DVC Mäori.

• Modesty is valued by many cultures, avoid imagery with revealing clothing.

• Be mindful of any signage captured in the background of images and potential connotations.

• Avoid showing bare feet.

Contact Central Marketing if you have questions:

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Legal Considerations

Events

For larger scale events to some degree we are protected by general consent legistlation. However, wherever possible if a person’s face is visable and or the person is main subject in an image you should seek a talent release. Signs notifying people of photographs being taken should also be visble at the event.

Marketing Imagery

For imagery intended for use in paid advertising, social media or marketing collateral, it is important to seek talent releases so that subjects are aware of where images may be used.

Minors

Any imagery of children under the age of 16 years old require a talent release signed by both the parent and the subject.

Future Use

For ongoing use ensure you only use imagery in relevent situation.

Download the talent release form:

assetbank.massey.ac.nz/asset-bank/

action/viewAsset?id=16278&index=

0&total=376&view=viewSearchItem

GENERAL CONSENT:

It is generally lawful to take photographs of people in public places without their consent. However, you must not film or take photos of people if they are in a place where they can expect privacy (such as a public changing area or toilet) and that person:

• is naked, in underclothes, showering, toileting etc

• is unaware of being filmed or photographed

• has not given consent to be filmed or photographed.

You should not take photos of people if:

• They are in a place where they would expect reasonable privacy and publication would be highly offensive to an objective and reasonable person

• It has potential to stop other people’s use and enjoyment of the same place you have no legitimate reason for taking the film or photos.

However, you can take and/or publish photos or film of people where there is no expectation of privacy, such as a beach, shopping mall, park or other public place.

COPYRIGHT AND LICENSES:

All images are subject to copyright. When using an image check the following:

• If it is a free image, that it is open source or you have consent from the image owner to use it. If required credit them as the owner.

• If it is a licensed image, that Massey has purchased the image, the license is current and that you have checked any license restrictions.

License restrictions could include media channels and frequency etc. There is also internal usage rights (for staff use only) and external usage rights (for mass communication such as marketing and presentations) to check.

• Or if the image is owned by Massey has it is been produced or commissioned by the university? Does it have talent releases?

PHOTO AND VIDEO

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Electronic Header / Footer Style

DIGITAL

Use of Massey electronic header / footer for email and EDM detail.

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UPDATED JUNE 2020

Please note: The information contained in this publication is indicative of the offerings available in 2021 and subsequent years. This information may be subject to change. While all reasonable efforts will be made to ensure listed programmes are offered and regulations are up to date, the University reserves the right to change the content or method of presentation, or to withdraw any qualifi cation or part thereof, or impose limitations on enrolments. For

NG A IHIRANGI CONTENTS

ARTS, TEACHING AND SOCIAL SCIENCES

ARTS AND SOCIAL SCIENCES QUALIFICATIONS

02 Study Arts 03 Bachelor of Arts 32 Conjoint Degrees

33 Bachelor of Resource and Environmental Planning

OTHER ARTS AND SOCIAL SCIENCES PROGRAMMES

35 Communication Qualifi cations 36 Diploma in Arts 36 Certifi cate in Arts

37 Graduate Certifi cate in Emergency Management

EDUCATION AND TEACHING QUALIFICATIONS

38 World-class Education at Massey 39 Te Aho Tatairangi

42 Graduate Diploma of Teaching (Early Childhood Eduction) 44 Graduate Diploma of Teaching (Primary) 45 Graduate Diploma of Teaching (Secondary) 46 Bachelor of Speech and Language Therapy with Honours 48 Graduate Certifi cate in Teaching English as an Additional Language

OTHER EDUCTION AND TEACHING COURSES

49 Diploma for Education Support Workers 49 Diploma in Human Development

CONTACT MASSEY

50 Contact Massey for more information

PROSPECTUS & YOUR GUIDE TO BOOKS

USAGE

Templates

2021 PROSPECTUS

UPDATED JANUARY 2020

Please note: The information contained in this publication is indicative of the offerings available in 2021 and subsequent years. This information may be subject to change. While all reasonable efforts will be made to ensure listed programmes are offered and regulations are up to date, the University reserves the right to change the content or method of presentation, or to withdraw any

PROSPECTUS

02 Welcome | He mihi 03 Find your potential 04 Your road to success at Massey 05 What is a degree?

06 Scholarships 07 Preparation study options

WHERE CAN I STUDY?

09 Auckland Campus 11 Manawatū Campus 13 Wellington Campus 15 Distance Learning

WHAT CAN I STUDY AND WHERE?

16 Undergraduate degrees 33 Conjoint degree programmes 34 Certificates, diplomas and graduate diplomas 44 Pathways to postgraduate study

STUDYING WITH US AT MASSEY

45 Recommended and required subjects 48 First degree programmes 49 Admission requirements 53 Services available for our students 56 Accommodation at Massey 57 Māori at Massey 58 Pacific students at Massey 59 International students 60 Budgeting 61 More information 62 Terminology

64 Contact Massey for more information

NGA IHIRANGI CONTENTS

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CORPORATE LOOK / FEEL

USAGE

Templates

massey.ac.nz/business

BACHELOR OF BUSINESS

Financial Planning and Advice

The only university financial planning and advice specialisation in New Zealand. The only university financial planning and advice specialisation in New Zealand.

BACHELOR OF BUSINESS

Financial Planning and Advice

BACHELOR OF BUSINESS

Financial Planning and Advice

BACHELOR OF BUSINESS

Financial Planning and Advice

The only university financial planning and advice specialisation in New Zealand. The only university financial planning and advice specialisation in New Zealand.

COLLEGE / SCHOOL SUB-BRAND LOOK / FEEL

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EDM HEADERS

USAGE

Templates

EDM FOOTERS

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